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  • Writer's pictureWendi Pannell

CEO Checklist: #1 Does everyone know the vision?

Updated: Oct 16


Can everyone in your organization describe what good looks like for your organization this year? Can they recite the vision, even paraphrase to make it meaningful to them?


DO NOT ASSUME everyone knows the vision.


A shared vision is the North Star guiding every team member. It fosters alignment, motivation, and a collective drive toward common goals, ensuring unified success and sustained growth. 🌐✨


But you know this, you're just not sure how to make it happen. Here are a few simple things to help you achieve this first step.


The CEO can ensure widespread understanding of the company's vision through regular and transparent communication, integrating it into the company culture, and reinforcing it with tangible actions and achievements. This looks like:


  • Describing what good looks like in a town hall. Bounce it off of a couple of people first and get their feedback. What words resonated, which ones didn't?

  • Re-iterate the vision in your regular cadence of meetings/town halls /team meetings.

  • Make sure the outcomes of the vision are clear and that that your quarterly goals that you talk about every week are aligned.


Nail those and then we can talk about what's next!


For our pre-product friends - this stands for you as well. You're vision might be iterations of a product to find product market fit, but that's the vision and there is a way to get everyone on the same page with that as well. You are not special and excluded from this first item on the checklist.


Read #2 here

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