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  • Writer's pictureWendi Pannell

CEO Checklist #2: Do you have clear goals and objectives?

Updated: Oct 16, 2023

I'm not asking if you have goals and objectives, I'm asking if you have CLEAR Gs & Os. Ambiguity in goals leads to disjointed efforts, wasted resources, and a lack of strategic direction, hindering growth for small to midsize CEOs. If you do not, you have a front row seat to scattered initiatives, confused priorities, and a constant struggle to align efforts cohesively. You're sitting in meetings that are not productive and you don't know what you're team is working on...but they are busy.

Once you have come up with Goals & Objectives (or whatever flavor of a goal you may call it) then put them through a quick test?

  • Are they measurable? Can you definitively say that they are complete at the end of the quarter?

  • Do you have too many? Depending on company size you really should have more then 2 or 3 goals. If you get one done, you can always pull in another.

Let this be your story...

"In the beacon of clear goals, CEO [your name] led the charge. With strategic precision, the company flourished, a testament to visionary leadership and collaborative success. 🌟"

How can someone help you with this?

  • Take your leadership team through an exercise to develop impactful, outcome focused goals.

  • Ask the 'dumb' questions that get the team thinking differently. How? 1. An outside person is not afraid to ask stupid questions and 2. They are coming in with different experiences that can give you an edge.

  • Create a new cadence to make sure the organization is talking about the goals ALL. THE. TIME.

Make it a great day!


Read step #3 here

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