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Who Got You Here Won't Get You There
We've all heard the saying: "What got you here won't get you there." But what if the real challenge isn't about changing what you do—it's about recognizing that who got you here won't get you there either? As a founder, you've built something remarkable. You've surrounded yourself with people who believed in the vision, hustled through the early days, and helped you get from zero to one. But here's the hard truth: the team that got you to $1M isn't always the team that will g

Wendi Pannell
Feb 122 min read


The Glamorous Entrepreneur
This is one of those ‘I want to write this but I don’t want to show you behind the curtain’ articles. A season that occasionally reminds me of a failed baking attempt, or a hashtag#PinterestFail. I am pretty uncomfortable sharing this view into my new world, but we all know I’m an over-sharer. Because why let others see only the good, when it’s the bad that makes us who we are! The truth is becoming an entrepreneur, a business owner, and going out on my own, sounds amazing. I

Wendi Pannell
Dec 6, 20224 min read


Put yourself in focus
Phone cameras added this new feature in the past few years that enables us to do that cool thing real photographers do by putting the subject in focus, while blurring the background. While taking one of my first hikes at the beginning of 2021 I wanted to capture the moment and I took a selfie. The resulting photo inspired me to share with my village this concept that is right in front of us, putting ourselves into focus. Oftentimes we get caught up in doing. Doing our jobs, d

Wendi Pannell
Jan 8, 20212 min read
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