AI is entering its less sparkly era. And honestly? That might be the best thing that could happen to it. For the last couple of years, AI has been treated like the business equivalent of a new puppy. Everyone is excited. Everyone wants to show you what it can do. Someone is definitely saying, “Look, it wrote a poem about our quarterly goals.” Cute? Sure. Transformational? Not yet. Because the next phase of AI will not reward the companies with the most experiments. It will re